<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>01157cam a22003255i 4500</leader>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">28171</subfield>
    <subfield code="d">28142</subfield>
  </datafield>
  <controlfield tag="001">20351856</controlfield>
  <controlfield tag="003">EG-ScBUE</controlfield>
  <controlfield tag="005">20200826151501.0</controlfield>
  <controlfield tag="008">180209s2018    enk    f b    001 0 eng  </controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9781138567481 (hardback)</subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
    <subfield code="a">DLC</subfield>
    <subfield code="b">eng</subfield>
    <subfield code="e">rda</subfield>
    <subfield code="c">DLC</subfield>
    <subfield code="d">EG-ScBUE</subfield>
    <subfield code="d">EG-ScBUE</subfield>
  </datafield>
  <datafield tag="082" ind1="0" ind2="4">
    <subfield code="a">658.82</subfield>
    <subfield code="b">MUL</subfield>
    <subfield code="2">22</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2=" ">
    <subfield code="a">Mullin, Roddy,</subfield>
    <subfield code="e">author.</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="0">
    <subfield code="a">Promotional marketing /</subfield>
    <subfield code="c">Roddy Mullin.</subfield>
  </datafield>
  <datafield tag="246" ind1="3" ind2="3">
    <subfield code="a">Sales promotion</subfield>
  </datafield>
  <datafield tag="250" ind1=" " ind2=" ">
    <subfield code="a">Second edition.</subfield>
  </datafield>
  <datafield tag="264" ind1=" " ind2="1">
    <subfield code="a">Abingdon, Oxon ;</subfield>
    <subfield code="a">New York, NY :</subfield>
    <subfield code="b">Routledge / Taylor &amp; Francis Group,</subfield>
    <subfield code="c">2018.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">xxiv, 311 pages ;</subfield>
    <subfield code="c">24 cm</subfield>
  </datafield>
  <datafield tag="336" ind1=" " ind2=" ">
    <subfield code="a">text</subfield>
    <subfield code="b">txt</subfield>
    <subfield code="2">rdacontent</subfield>
  </datafield>
  <datafield tag="337" ind1=" " ind2=" ">
    <subfield code="a">unmediated</subfield>
    <subfield code="b">n</subfield>
    <subfield code="2">rdamedia</subfield>
  </datafield>
  <datafield tag="338" ind1=" " ind2=" ">
    <subfield code="a">volume</subfield>
    <subfield code="b">nc</subfield>
    <subfield code="2">rdacarrier</subfield>
  </datafield>
  <datafield tag="500" ind1=" " ind2=" ">
    <subfield code="a">Edition numbering starts over again with the title change; the earlier edition is called sixth edition but is the first under the new title.</subfield>
  </datafield>
  <datafield tag="504" ind1=" " ind2=" ">
    <subfield code="a">Includes bibliographical references and index.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="7">
    <subfield code="a">Sales promotion.</subfield>
    <subfield code="2">BUEsh</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="7">
    <subfield code="a">Marketing.</subfield>
    <subfield code="2">BUEsh</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="7">
    <subfield code="a">Sales promotion.</subfield>
    <subfield code="2">BUEsh</subfield>
  </datafield>
  <datafield tag="653" ind1=" " ind2=" ">
    <subfield code="b">COMAME</subfield>
    <subfield code="c">February2020</subfield>
    <subfield code="c">August2020</subfield>
  </datafield>
  <datafield tag="655" ind1=" " ind2=" ">
    <subfield code="v">Text book</subfield>
    <subfield code="9">33728</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="2">ddc</subfield>
    <subfield code="c">BB</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">ddc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="8">Baccah</subfield>
    <subfield code="a">MAIN</subfield>
    <subfield code="b">MAIN</subfield>
    <subfield code="c">1ST</subfield>
    <subfield code="d">2020-02-23</subfield>
    <subfield code="e">Purchase</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">658.82 MUL</subfield>
    <subfield code="p">000048771</subfield>
    <subfield code="r">2025-07-15 00:00:00</subfield>
    <subfield code="w">2020-02-23</subfield>
    <subfield code="y">NB</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">ddc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="8">Baccah</subfield>
    <subfield code="a">MAIN</subfield>
    <subfield code="b">MAIN</subfield>
    <subfield code="c">1ST</subfield>
    <subfield code="d">2020-08-26</subfield>
    <subfield code="e">Purchase</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">658.82 MUL</subfield>
    <subfield code="p">000049508</subfield>
    <subfield code="r">2025-07-15 00:00:00</subfield>
    <subfield code="w">2020-08-26</subfield>
    <subfield code="y">BB</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">ddc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="8">Baccah</subfield>
    <subfield code="a">MAIN</subfield>
    <subfield code="b">MAIN</subfield>
    <subfield code="c">1ST</subfield>
    <subfield code="d">2020-08-26</subfield>
    <subfield code="e">Purchase</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">658.82 MUL</subfield>
    <subfield code="p">000049509</subfield>
    <subfield code="r">2025-07-15 00:00:00</subfield>
    <subfield code="w">2020-08-26</subfield>
    <subfield code="y">BB</subfield>
  </datafield>
</record>
