01255nam a22002895i 4500 28141 28112 EG-ScBUE 20200218115831.0 200218s2018 enka f b 001 0 eng d 9781838679309 EG-ScBUE eng rda EG-ScBUE EG-ScBUE 658.83 MAS 22 Mastering market analytics : business metrics - practice and application / edited by Robert Kozielski, University of Lodz, Poland. First edition. Bingley, UK : Emerald Publishing Limited, 2018. xvi, 426 pages : illustrations ; 24 cm text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes bibliographical references and index. In Mastering Market Analytics, Robert Kozielski presents different measurement systems and marketing activities, along with common mistakes made by organizations and managers in the process of building measurement, and illustrates how to avoid these mistakes. Marketing research. BUEsh Marketing. BUEsh COMAME February2020 Kozielski, Robert, editor. 12359 ddc BB 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2020-02-18 Purchase 980.00 34025 1 658.83 MAS 000048697 2025-07-15 00:00:00 2022-01-12 1225.00 2020-02-18 BB