TY  - BOOK
AU  - Hemann,Chuck
AU  - Burbary,Ken
AU  - Owyang,Jeremiah
TI  - Digital marketing analytics: making sense of consumer data in a digital world 
SN  - 9789353430191
U1  - 658.87 22
PY  - 2019///
CY  - Uttar Pradesh, India
PB  - Pearson India Education Services
KW  - Internet marketing
KW  - BUEsh
KW  - Digital media
KW  - Social media
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -