02806cam a22003615i 4500999001700000001001000017003000900027005001700036008004100053020001500094020001800109040004800127082001900175100003800194245016500232250002000397250002000417264005800437264001000495300004800505336002600553337002800579338002700607504005300634520144100687650003202128650002402160653002502184655002202209700003502231942001202266952016602278  c28074d28045018586815EG-ScBUE20200213143657.0161208t20182018enka   f b    001 0 eng d  z1292222697  z9781292222691  aIDEBKbengerdacIDEBKdOCLCOdUkdEG-ScBUE04a659.1bCLO22210aClow, Kenneth E.,eauthor.91999210aIntegrated advertising, promotion, and marketing communications /cKenneth E. Clow, University of Louisiana at Monroe, Donald Baack, Pittsburg State University.  aEighth edition.  aGlobal edition. 1aHarlow, England :bPearson Education Limited,c[2018] 4cc2018  a510 pages :billustrations (color) ;c28 cm  atextbtxt2rdacontent  aunmediatedbn2rdamedia  avolumebnc2rdacarrier  aIncludes bibliographical references and indexes.  aFor advertising courses. Integrated advertising and marketing communications taught through real-life applicationIntegrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of integrating all marketing communications and helps students understand how communications are produced and transmitted. This text covers advertising and promotions, the role of social media, blogs, mobile messaging, and other marketing tactics. To help students retain ideas, each chapter includes tools that allow students to apply concepts to real- life situations. The 8th Edition includes extensive analysis of social media, Internet blogs, and mobile helping students understand the vital links marketers use to connect with consumers. Pearson MyLab Marketing not included. Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson rep for more information.MyLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. 0aCommunication in marketing. 7aAdvertising.2BUEsh  bCOMAMEcFebruary2020 4aElectronic books.1 aBaack, Donald,eauthor.919995  2ddccBB  00102ddc40708AlahramaMAINbMAINc1STd2020-02-13ePurchaseg729.00h488l1m8o659.1 CLOp000048618r2025-07-15 00:00:00s2023-10-08v911.25w2020-02-13yBB