02660cam a22003615i 4500 28074 28045 018586815 EG-ScBUE 20200213143657.0 161208t20182018enka f b 001 0 eng d 1292222697 9781292222691 IDEBK eng rda IDEBK OCLCO Uk EG-ScBUE 659.1 CLO 22 Clow, Kenneth E., author. 19992 Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, University of Louisiana at Monroe, Donald Baack, Pittsburg State University. Eighth edition. Global edition. Harlow, England : Pearson Education Limited, [2018] c2018 510 pages : illustrations (color) ; 28 cm text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes bibliographical references and indexes. For advertising courses. Integrated advertising and marketing communications taught through real-life applicationIntegrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of integrating all marketing communications and helps students understand how communications are produced and transmitted. This text covers advertising and promotions, the role of social media, blogs, mobile messaging, and other marketing tactics. To help students retain ideas, each chapter includes tools that allow students to apply concepts to real- life situations. The 8th Edition includes extensive analysis of social media, Internet blogs, and mobile helping students understand the vital links marketers use to connect with consumers. Pearson MyLab Marketing not included. Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson rep for more information.MyLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. Communication in marketing. Advertising. BUEsh COMAME February2020 Electronic books. Baack, Donald, author. 19995 ddc BB 0 0 ddc 0 0 Alahram MAIN MAIN 1ST 2020-02-13 Purchase 729.00 488 1 8 659.1 CLO 000048618 2025-07-15 00:00:00 2023-10-08 911.25 2020-02-13 BB