01469cam a22003255i 4500 28063 28034 018312963 EG-ScBUE 20200212130523.0 170412s2018 enka f b 001 0 eng d 9781292135762 (pbk.) StDuBDS eng rda StDuBDS EG-ScBUE 658.802 PEL 22 Pelsmacker, Patrick de, 1957- author. 27467 Marketing communications : a European perspective / Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh. Sixth edition. Harlow, England : Pearson Education Limited, 2018. xix, 625 pages : illustrations ; 27 cm text txt rdacontent unmediated n rdamedia volume nc rdacarrier Previous edition: 2013. Includes bibliographical references and index. Marketing Communications: A European Perspective is the perfect resource for European students of marketing communications. Providing an extensive overview of the key concepts, techniques and applications of the field within a European context, it offers a fresh and comprehensive introduction to the discipline. Communication in marketing Europe. BUEsh BUSADM February2020 Geuens, Maggie, 1969- author. 27470 Bergh, Joeri van den, 1971- author. 27471 ddc BB 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2020-02-12 Purchase 836.00 34031 1 1 658.802 PEL 000048609 2025-07-15 00:00:00 2020-02-24 1045.00 2020-02-12 BB