02108cam a2200361 i 4500 28050 28021 20703327 EG-ScBUE 20200212105645.0 181012s2019 nyu f b 001 0 eng d 9781138583696 DLC eng rda DLC DLC EG-ScBUE 658.11 ALL 22 Allen, Jonathan P., author. Digital entrepreneurship / Jonathan P. Allen. New York ; Milton Park, Abingdon, Oxon : Routledge, Taylor & Francis Group, 2019. x, 249 pages ; 24 cm text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes appendices. Includes bibliographical references and index. Technology has enabled a new age of entrepreneurship as entrepreneurs find digital tools that enable new ventures to exploit commercial opportunities around the world. This textbook provides students with expert guidance on using technology platforms to start new ventures. With an award-winning approach, the author guides readers through the process of a lean startup, taking a "digital first" approach to entrepreneurship. Students using the book will emerge with enhanced understanding of different digital business models, analytical skills for digital ventures, and the confidence to move from prototype to product. Online resources such as slides, a sample syllabus, and exercises encourage the classroom to become an interactive and dynamic space. To access these resources, please visit https://www.learndigitalentrepreneurship.com Information technology Economic aspects. BUEsh Entrepreneurship. BUEsh Internet service providers. BUEsh New business enterprises. BUEsh BUSADM February2020 Reading book 34232 7 cbc orignew 1 ecip 20 y-gencatlg ddc BB 0 0 ddc 0 0 Alahram MAIN MAIN 1ST 2020-02-12 Purchase 675.00 488 1 658.11 ALL 000048644 2025-11-20 2025-10-21 00:00:00 2025-10-21 843.75 2020-02-12 BB