TY - BOOK AU - Henricks,Barbara Cave AU - Shelton,Rusty TI - Mastering the new media landscape: embrace the micromedia mindset SN - 9781626565807 (pbk.) U1 - 658.872 22 PY - 2016///] CY - Oakland, CA PB - Berrett-Koehler Publishers, Inc. KW - Internet in public relations KW - BUEsh KW - Internet marketing KW - Digital media KW - Information technology KW - Social aspects KW - COMAME KW - February2020 N1 - Includes bibliographical references and index ER -