02653cam a22003255i 4500 28034 28005 17943837 EG-ScBUE 20200211113125.0 131115s2014 nyua f b 001 0 eng d 9781441177995 (paperback) DLC eng rda DLC DLC EG-ScBUE 070.5797 HOG 22 Hogarth, Mary, 1968- author. How to launch a magazine in this digital age / Mary Hogarth ; edited by John Jenkins. New York ; London : Bloomsbury Academic / Bloomsbury Publishing, 2014. ix, 221 pages : illustrations ; 24 cm text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes bibliographical references and index. Contents: Acknowledgements, Introduction1. A gap in the market 2. Developing your magazine 3. Target audiences 4. Publishing strategies: print, digital & online 5. A sustainable business model 6. Branding and editorial concepts 7. Distribution strategies 8. Your team 9. Advertising & other revenue streams 10. Production: Print, digital & online 11. A successful launch 12. Conclusion Contributors Glossary Resources Bibliography Index. "Lively and engaging, How to Launch a Magazine in this Digital Age adopts a practical guide students or inexperienced editors to the process of setting up and launching a new publication -- be it digital, print or a combination of both. Using case studies, theoretical/critical insights, and tests/exercises, this is the first how-to to embrace digital technologies, including a companion website with additional support with podcasts, web links, forums and timed live author chats. The key to the text's success is its ability to encompass the complete process. It begins with the initial idea and follows the process through to developing a business plan as well as setting an editorial strategy to achieve and maintain an audience in a digital age -- where traditional print formats face an uncertain future. It includes checklists and realistic timescales for producing a digital/print magazine, for both the working professional and the student in the classroom setting"-- Provided by publisher. Electronic publishing. BUEsh Electronic journals Publishing. BUEsh COMAME February2020 Jenkins, John, 1934- editor. ddc BB 0 0 ddc 0 0 Baccah MAIN MAIN LOW 2020-02-11 Purchase 378.00 34025 0 070.5797 HOG 000046713 2025-07-15 00:00:00 472.50 2020-02-11 BB