02454cam a22003975i 4500 28032 28003 12773814 EG-ScBUE 20200211105632.0 020514t20032003nyua f b 001 0 eng d 1572307021 (pbk.) 9781572307025 (pbk.) DLC eng rda DLC DLC EG-ScBUE 808 STI 22 Stiff, James B. (James Brian), author. Persuasive communication / James B. Stiff, Paul A. Mongeau. Second edition. New York : The Guilford Press, [2003] c2003 xv, 351 pages : illustrations ; 23 cm text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes bibliographical references and index. Publisher's description: Now in a revised and expanded second edition, this popular text provides a comprehensive introduction to the study of persuasive messages and their effects. Concepts and methods from communication and social psychology are seamlessly integrated to give students a solid grasp of foundational issues in persuasion research, the core features of persuasive transactions, and major models of persuasive communication. Retaining the clear organization and wealth of concrete examples that distinguished the original text, the second edition has been updated throughout with new data and theoretical developments. Two entirely new chapters cover the role of emotional appeals in persuasive transactions and the nature of resistance to interpersonal influence, among other topics. Designed for students with a basic understanding of quantitative research methods, this is an ideal text for advanced undergraduate- and graduate-level courses. Persuasion (Rhetoric) Persuasion (Psychology) Attitude (Psychology) BUEsh COMAME February2020 Mongeau, Paul A., author. Publisher description http://www.loc.gov/catdir/description/guilford051/2002007093.html Table of contents only http://www.loc.gov/catdir/toc/fy034/2002007093.html Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0612/2002007093-b.html Sample text http://www.loc.gov/catdir/enhancements/fy0651/2002007093-s.html ddc BB 0 0 ddc 0 0 Baccah MAIN MAIN 2ND 2020-02-11 Purchase 480.00 34025 0 808 STI 000046716 2025-07-15 00:00:00 600.00 2020-02-11 BB