TY  - BOOK
AU  - Elliott,Richard H.
AU  - Percy,Larry
AU  - Pervan,Simon
TI  - Strategic brand management
SN  - 9780198797807 (paperback)
U1  - 658.827 22
PY  - 2018///]
CY  - Oxford, New York, NY
PB  - Oxford University Press
KW  - Product management
KW  - BUEsh
KW  - Brand name products
KW  - Strategic planning
KW  - COMAME
KW  - February2020
N1  - Includes bibliographical references and index
UR  - https://oup-arc.com/access/elliott_percy4e-lecturer-resources#tag_powerpoint-presentations
ER  -