01505cam a22003258i 4500 28007 27978 19618557 EG-ScBUE 20200210091940.0 170502s2018 nyu f b 001 0 eng d 9781138695443 (pbk) DLC eng rda DLC EG-ScBUE 659.144 JUS 22 Juska, Jerome M., author. Integrated marketing communication : advertising and promotion in a digital world / Jerome M. Juska. New York, NY ; Milton Park, Abingdon, Oxon : Routledge, Taylor and Francis Group, 2018. xix, 230 pages ; 24 cm text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes bibliographical references and index. What is integrated marketing communications? -- Digital media environments -- IMC budgets and objectives -- Brand research and consumer insights -- Target audiences and segmentation -- Creative development -- Media planning methods -- Advertising campaigns -- Sales promotion strategies -- Brand visibility programs -- Public relations strategies -- The IMC plan. Internet advertising. BUEsh 32689 Internet marketing. BUEsh COMAME February2020 Reading book 7 cbc orignew 1 ecip 20 y-gencatlg ddc BB 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2020-02-08 Purchase 1026.00 34035 0 659.144 JUS 000048581 2025-07-15 00:00:00 1282.50 2020-02-08 BB