01667cam a22003615i 4500 27926 27897 16001299 EG-ScBUE 20191221101112.0 091130t20112011maua f 001 0 eng d 9781435456525 (pbk.) 1435456521 (pbk.) (OCoLC)ocn665139600 UKM eng rda UKM YDXCP SINLB BWX IUA DLC EG-ScBUE 658.872 AGR 22 Agresta, Stephanie, author. Perspectives on social media marketing / Stephanie Agresta, B. Bonin Bough. Boston. MA. : Course Technology / Cengage Learning, [2011] c2011 xx, 278 pages : illustrations ; 23 cm. text txt rdacontent unmediated n rdamedia volume nc rdacarrier Get both sides of the story Includes index. This book addresses 89 of the most compelling and important issues that marketers face on a regular basis when it comes to social media, providing advice and insight on how to deal with each issue. It discusses what social media is, how it has changed the marketing landscape, how to implement a tactical and strategic social media plan across your organization, how to best measure the ROI of a social media campaign, and more. Internet marketing. BUEsh Social media Economic aspects. BUEsh 34831 Online social networks Economic aspects. BUEsh 34832 COMAME BUSADM December2019 Bough, B. Bonin. author. ddc BB 0 0 ddc 0 0 Donation-G MAIN MAIN 1ST 2019-12-21 Donation 0 658.872 AGR 000048449 2025-07-15 00:00:00 2019-12-21 BB