03172cam a22003375i 4500 27902 27873 18853322 EG-ScBUE 20191210143540.0 151112s2016 enka f bd 001 0 eng d 9781472569486 (pb) DLC eng rda DLC DLC EG-ScBUE 303.483 ROD 22 Roderick, Ian, 1964- author. Critical discourse studies and technology : a multimodal approach to analyzing technoculture / Ian Roderick. London ; New York : Bloomsbury Academic / Bloomsbury Publishing PLc., 2016. 221 pages : illustrations ; 24 cm. text txt rdacontent unmediated n rdamedia volume nc rdacarrier Bloomsbury advances in critical discourse studies Includes glossary. Includes bibliographical references and index. Defining technology : technology as apparatus -- Multimodal critical discourse analysis -- Analysing multimodal discourse : a toolkit approach -- Discourses of technology as progress -- Discourses of technological determinism -- Discourses of technological fetishism : (over)valuing technologies -- Discourses of technological (dis)satisfaction : consuming technologies. "Making a new contribution to the developing field of multimodal critical discourse studies, Ian Roderick's book demonstrates how technologies that tend to be widely represented as innovative, or as simple pragmatic solutions, are always anchored in power relations and are therefore deeply ideological. A series of examples analysing technologies such as robotics, smart phones or bio-medicine, their functioning and uses, as well as their representations in the media, show that these are embedded within discourses that tell us about social and power relations, identities and political values. The book takes a tour of everyday technologies and how they are represented in different settings. A Disney theme park attraction showing how technology has improved family life makes many assumptions about what is natural in terms of interpersonal relations, pleasure and satisfaction. Advertisements that represent robot workers inform us about the kinds of worker-management relations now characterising work places. Roderick looks at the way that technologies, while often represented as divorced from their production and maintenance, as objects of wonder, need to be seen within a fabric of social relations that tends to be suppressed from how we see them as part of a wider technological fetishism. Engaging with existing theories of technology, the book argues that we must take a more interdisciplinary approach to avoid the pitfalls of social constructivism and technological determinism. Our experiences of technologies are shaped through the relationship between knowledge, practices and institutional forms"--Publisher's description. Technology Philosophy. BUEsh Technology Social aspects. BUEsh Rhetoric. BUEsh HHUUEENN November2019 Reading book ddc BB 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2019-11-27 Purchase 860.00 0 303.483 ROD 000048382 2025-07-15 00:00:00 1075.00 2019-11-27 BB