02077cam a22003255i 4500999001700000001000900017003000900026005001700035008004100052020002400093020002100117035002400138040008700162082001700249100003500266245003900301250001900340264004600359300004500405336002600450337002800476338002700504504005100531520093700582650003301519653002701552655001701579942001201596952014301608  c27811d2778219454185EG-ScBUE20191204101533.0170113s2017    enka   f b    001 0 eng d  a9780199691821 (hbk)  a0199691827 (hbk)  a(OCoLC)ocn970680466  aBTCTAbengerdacBTCTAdYDXdERASAdOCLCOdCDXdCHVBKdOCLCOdOCLCFdDLCdEG-ScBUE04a808bMEY2221 aMeyer, Michel,d1950-eauthor.10aWhat is rhetoric? /cMichel Meyer.  aFirst edition. 1aOxford :bOxford University Press,c2017.  axvi, 250 pages :billustrations ;c23 cm  atextbtxt2rdacontent  aunmediatedbn2rdamedia  avolumebnc2rdacarrier  aIncludes bibliographical references and index.8 aThis book offers a new approach to the principles and functioning of rhetoric. In everyday life, we often debate issues or simply discuss questions. Rhetoric is the way in which we answer questions in an interpersonal context, when we want to have an effect on those with whom we are communicating. They can be convinced or charmed, persuaded or influenced, and the language used can range from reasoning to the sharing of narratives, literary or otherwise. 'What is Rhetoric?' provides a breakthrough in the field, offering a systematic and unified view of the topic. The book combines the social aspects of rhetoric, such as the negotiation of distance between speakers, with the theory of emotions. All the principal authors from Plato and Aristotle to contemporary theorists are integrated into Michel Meyer's "problematological" conception of rhetoric, based on the primacy of questioning and answering in language and thought. 7aRhetoricxPhilosophy.2BUEsh  bHHUUEENNcNovember2019  vReading book  2ddccBB  00102ddc40708BaccahaMAINbMAINc2NDd2019-11-23ePurchaseg675.00l0o808 MEYp000048293r2025-07-15 00:00:00v843.75w2019-11-23yBB