01922cam a22003135i 4500 27811 27782 19454185 EG-ScBUE 20191204101533.0 170113s2017 enka f b 001 0 eng d 9780199691821 (hbk) 0199691827 (hbk) (OCoLC)ocn970680466 BTCTA eng rda BTCTA YDX ERASA OCLCO CDX CHVBK OCLCO OCLCF DLC EG-ScBUE 808 MEY 22 Meyer, Michel, 1950- author. What is rhetoric? / Michel Meyer. First edition. Oxford : Oxford University Press, 2017. xvi, 250 pages : illustrations ; 23 cm text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes bibliographical references and index. This book offers a new approach to the principles and functioning of rhetoric. In everyday life, we often debate issues or simply discuss questions. Rhetoric is the way in which we answer questions in an interpersonal context, when we want to have an effect on those with whom we are communicating. They can be convinced or charmed, persuaded or influenced, and the language used can range from reasoning to the sharing of narratives, literary or otherwise. 'What is Rhetoric?' provides a breakthrough in the field, offering a systematic and unified view of the topic. The book combines the social aspects of rhetoric, such as the negotiation of distance between speakers, with the theory of emotions. All the principal authors from Plato and Aristotle to contemporary theorists are integrated into Michel Meyer's "problematological" conception of rhetoric, based on the primacy of questioning and answering in language and thought. Rhetoric Philosophy. BUEsh HHUUEENN November2019 Reading book ddc BB 0 0 ddc 0 0 Baccah MAIN MAIN 2ND 2019-11-23 Purchase 675.00 0 808 MEY 000048293 2025-07-15 00:00:00 843.75 2019-11-23 BB