02007cam a22003135i 4500 27732 27703 19481900 EG-ScBUE 20191104145431.0 170206s2017 nyua f b 001 0 eng d 9781138689121 (pbk) DLC eng rda DLC DLC EG-ScBUE 302.23072 ROS 22 Rosenberry, Jack, author. Applied mass communication theory : a guide for media practitioners / Jack Rosenberry and Lauren A. Vicker. Seond edition. New York ; London : Routledge / Taylor & Francis Group, 2017. xiv, 296 pages : illustrations ; 25 cm text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes bibliographical references and index. Applied Mass Communication Theory: A Guide for Media Practitioners, Second Edition bridges a review of theory to the contemporary work of media professionals. The text provides a framework for constructing an undergraduate research project. It also presents vital chronological information on the progression of theory in mass communication, including a model that integrates mass communication theories and shows how they relate to one another. It concludes with information on media law, ethics, economics, and mass media careers, establishing a critical framework for students as they leave college and begin their first jobs. This Second Edition discusses mass communication theory and its applications in both traditional print and broadcast applications. By exploring advertising and public relations in this new digital multi-media environment, this text remains relevant, and in fact necessary, for students in the field. Mass media Research. BUEsh 39559 Mass media Philosophy. BUEsh COMAME November2019 Reading book Vicker, Lauren A., 1953- author. ddc BB 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2019-11-04 Purchase 850.00 1 1 302.23072 ROS 000048195 2025-07-15 00:00:00 2023-10-29 1062.50 2019-11-04 BB