02709cam a22003015a 4500 27258 27229 19402309 20190319114923.0 161209s2017 enka frb 001 0 eng d 2016055258 9781292112183 DLC eng DLC DLC EG-ScBUE 659.2 TEN 22 Tench, Ralph. 11584 Exploring public relations : global strategic communication / Ralph Tench, Liz Yeomans. 4th ed. Harlow : Pearson Education, 2017. xxix, 578 p. : ill. (col.) ; 26 cm. Revised edition of Public relations, 2013. Includes bibliographical references and index. About the authors -- Foreword -- Preface -- Publisher's acknowledgements -- The context of public relations -- Public relations origins: definitions and history -- Public relations and media -- Digital and social media -- Public relations and democracy -- Community and society: corporate social responsibility (csr) -- International and multicultural context of public relations -- Role of the public relations practitioner -- Public relations theories and concepts -- Public relations theories: an overview -- Strategic public relations planning and management -- Public relations programme research and evaluation -- Corporate image, reputation and identity -- Public relations, propaganda and the psychology of persuasion -- Public relations' professionalism and ethics -- Public relations specialisms -- Media relations -- Internal communication -- Managing community involvement programmes -- Issues management -- Crisis public relations management -- Public relations and the consumer -- Business-to-business public relations -- Public affairs -- Pr in the world of finance -- Integrated marketing communications -- Sponsorship and public relations -- Sectoral considerations -- Corporate communication -- Non-government organistions and pressure groups -- Celebrity public relations -- Strategic communication and social marketing in healthcare -- What next? future issues for public relations -- Glossary -- Index. This text is the definitive academic guide on public relations and one of the only texts on the market to take this particular approach to the field. It offers critical analysis of the subject, blended with theory and real-life application, making use of a number of pedagogical features including case studies, exercises and discussion questions for a unique approach to the subject. Public relations. BUEsh BUEsh BUSADM March2019 Text book Yeomans, Liz. 11587 ddc 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2019-03-19 Purchase 550.00 0 659.2 TEN 000044436 2025-07-15 00:00:00 687.50 NB 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2019-03-19 Purchase 550.00 0 659.2 TEN 000044437 2025-07-15 00:00:00 687.50 NB 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2019-03-19 Purchase 550.00 1 659.2 TEN 000044438 2020-04-14 2020-03-15 00:00:00 2020-03-15 687.50 BB 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2019-03-19 Purchase 550.00 1 14 659.2 TEN 000044439 2025-07-15 00:00:00 2020-09-10 687.50 BB 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2019-03-19 Purchase 550.00 1 8 659.2 TEN 000044440 2025-07-15 00:00:00 2023-10-08 687.50 BB