TY  - BOOK
AU  - Mooij,Marieke K.de
TI  - Global marketing and advertising: understanding cultural paradoxes 
SN  - 9781544318141 (pbk. : alk. paper)
U1  - 658.802 22
PY  - 2019///
CY  - London, Los Angeles
PB  - Sage Publications
KW  - Target marketing
KW  - Cross-cultural studies
KW  - BUEsh
KW  - Advertising
KW  - Consumer behavior
KW  - COMAME
KW  - March2019
KW  - Reading book
N1  - Includes bibliographical references and index
ER  -