00963cam a22002775a 4500 27255 27226 20456227 20190319104022.0 180417s2019 enka frb 001 0 eng d 2018941563 9781544318141 (pbk. : alk. paper) DLC eng DLC EG-ScBUE 658.802 MOO 22 Mooij, Marieke K. de, 1943- 12603 Global marketing and advertising : understanding cultural paradoxes / Marieke De Mooij. 5th ed. London ; Los Angeles : Sage Publications, 2019. xx, 488 p. : ill. ; 24 cm. Includes bibliographical references and index. Target marketing Cross-cultural studies. BUEsh Advertising Cross-cultural studies. BUEsh Consumer behavior Cross-cultural studies. BUEsh BUEsh COMAME March2019 Reading book ddc 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2019-03-19 Purchase 550.00 0 658.802 MOO 000044426 2025-07-15 00:00:00 687.50 NB 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2019-03-19 Purchase 550.00 1 658.802 MOO 000044427 2023-09-26 00:00:00 2023-07-24 687.50 BB 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2019-03-19 Purchase 550.00 0 658.802 MOO 000044428 2025-07-15 00:00:00 687.50 BB