02425nam a22002655a 4500999001700000005001700017008004100034020001800075040003800093082002200131100002000153245012000173250001200293260003800305300003500343520148200378650003701860650002201897651001001919653003601929655001701965700001801982942000802000952015102008  c27253d2722420190319100507.0190319s2018    orua   frb    000 0 eng d  a9780692949221  aEG-ScBUEbengcEG-ScBUEdEG-ScBUE04a658.1141bMAY2221 aMaynard, Wendy.10aMarketing from the inside out :btransformational growth for purpose-driven leaders /cWendy Maynard & Shawn Busse.  a1st ed.  aPortland, OR :bKinesis,cc.2018.  axiii, 276 p. :bill. ;c24 cm.  aIN THE SHADOW OF THE GREAT RECESSION, amidst the wreckage of global capitalism, two entrepreneurs asked a simple question: What if there was a better way to grow a business? One that would cost less money, produce lasting results, and—most importantly—provide purpose-driven leaders with a way to do good in the world? Thus began the journey of Shawn Busse and Wendy Maynard, as they set out to build a system of marketing and cultural alignment that would revolutionize the way business owners think about growth. Leveraging more than 20 years of experience consulting with hundreds of small business owners, Marketing from the Inside Out® provides leaders with a framework to effectively engage employees, customers, and the marketplace for profound business transformation. Throughout this book you’ll hear story after story of businesses that have built their own marketing and cultural foundation “from the inside out”—and the two marketing pros share all the real-world lessons learned along the way. Through the MARKETING FROM THE INSIDE OUT ® process, you’ll learn how to: • Connect the dots between your Mission, Vision, and Values and sustainable growth • Hone your core purpose with a One-Word Missi on™ • Shift your emphasis from “more clients” to “Dream Clients” • Reduce employee turnover and grow your talent pool • Differentiate your company, even in a crowded marketplace • Build an effective and actionable marketing plan 7aNew business enterprises.2BUEsh 7aMarketing.2BUEsh  2BUEsh  bBUSADMbBUSECObGGENcMarch2019  vReading book1 aBusse, Shawn.  2ddc  00102ddc40708BaccahaMAINbMAINc1STd2019-03-19ePurchaseg550.00l1m9o658.1141 MAYp000044421r2025-07-15 00:00:00s2019-06-02v687.50yBB