02262nam a22002535a 4500 27253 27224 20190319100507.0 190319s2018 orua frb 000 0 eng d 9780692949221 EG-ScBUE eng EG-ScBUE EG-ScBUE 658.1141 MAY 22 Maynard, Wendy. Marketing from the inside out : transformational growth for purpose-driven leaders / Wendy Maynard & Shawn Busse. 1st ed. Portland, OR : Kinesis, c.2018. xiii, 276 p. : ill. ; 24 cm. IN THE SHADOW OF THE GREAT RECESSION, amidst the wreckage of global capitalism, two entrepreneurs asked a simple question: What if there was a better way to grow a business? One that would cost less money, produce lasting results, and—most importantly—provide purpose-driven leaders with a way to do good in the world? Thus began the journey of Shawn Busse and Wendy Maynard, as they set out to build a system of marketing and cultural alignment that would revolutionize the way business owners think about growth. Leveraging more than 20 years of experience consulting with hundreds of small business owners, Marketing from the Inside Out® provides leaders with a framework to effectively engage employees, customers, and the marketplace for profound business transformation. Throughout this book you’ll hear story after story of businesses that have built their own marketing and cultural foundation “from the inside out”—and the two marketing pros share all the real-world lessons learned along the way. Through the MARKETING FROM THE INSIDE OUT ® process, you’ll learn how to: • Connect the dots between your Mission, Vision, and Values and sustainable growth • Hone your core purpose with a One-Word Missi on™ • Shift your emphasis from “more clients” to “Dream Clients” • Reduce employee turnover and grow your talent pool • Differentiate your company, even in a crowded marketplace • Build an effective and actionable marketing plan New business enterprises. BUEsh Marketing. BUEsh BUEsh BUSADM BUSECO GGEN March2019 Reading book Busse, Shawn. ddc 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2019-03-19 Purchase 550.00 1 9 658.1141 MAY 000044421 2025-07-15 00:00:00 2019-06-02 687.50 BB