02523cam a22003135a 4500999001700000001000900017005001700026008004100043010001700084020004300101040003300144042000800177082002100185100003800206245007600244250001200320260004800332300002600380504006700406505104100473520041901514586004401933650004501977651001002022653002502032655001702057942000802074952012702082  c26991d269631850372620181114115101.0150223t2015    nyu    frb    001 0 eng d  a  2015004600  a9780393080940 (hardcover : alk. paper)  aDLCbengcDLCdDLCdEG-ScBUE  apcc04a330.019bTHA2221 aThaler, Richard H.,d1945-94193110aMisbehaving :bthe making of behavioral economics /cRichard H. Thaler.  a1st ed.  aNew York :bW.W. Norton & Company,cc.2015.  axvi, 415 p. ;c25 cm.  aIncludes bibliographical references (pages 373-391) and index.0 aI. Beginnings : 1970-78. Supposedly irrelevant factors ; The endowment effect ; The list ; Value theory ; California dreamin' ; The gauntlet --
II. Mental accounting : 1979-85. Bargains and rip-offs ; Sunk costs ; Buckets and budgets ; At the poker table --
III. Self-Control : 1975-88. Willpower No problem ; The Planner and the doer --
Interlude. Misbehaving in the real world --
IV. Working With Danny : 1984-85. What seems fair? ; Fairness games ; Mugs --
V. Engaging with the economics profession: 1986-94. The debate begins ; Anomalies ; Forming a team ; Narrow framing on the Upper East Side --
VI. Finance : 1983-2003. The beauty contest ; Does the stock market overreact?; The reaction to overreaction ; The price Is not right ; The battle of closed-end funds ; Fruit flies, icebergs, and negative stock prices --
VII. Welcome to Chicago : 1995-present . Law schooling ; The offices ; Football ; Game shows --
VIII. Helping out : 2004-present. Save more tomorrow ; Going public ; Nudging in the U.K. ; Conclusion: What is next?  a"Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has
  aWinner of the Nobel prize in Economics. 7aEconomicsxPsychological aspects.2BUEsh  2BUEsh  bBUSECOcNovember2018  vReading book  2ddc  00102ddc40708BaccahaMAINbMAINc1STd2018-11-14ePurchaseg520.00l0o330.019 THAp000043919r2018-11-14 00:00:00yBB