01637cam a22003135a 4500 26920 26892 16015567 20181031130832.0 091210s2015 enka frb 001 0 eng d 2009048088 9780765615473 DLC eng DLC DLC EG-ScBUE n-us--- 306.3 HOV 22 Hovland, Roxanne. 41858 Advertising, society, and consumer culture / Roxanne Hovland and Joyce M. Wolburg. Oxon ; New York : Routledge / Taylor & Francis, 2015. ix, 197 p. : ill. ; 24 cm. Includes bibliographical references (p. 173-186) and index. Advertising as an institution of consumer culture -- Evolution of American society -- Perspectives for understanding advertising -- The behind-the-scenes power of advertising -- Crossing international borders -- Consumer protection and competition -- Doing the right thing when we don't know what "right" is -- Concluding comments on advertising and consumer culture. Suitable for courses in Advertising and Society, this title develops an integrated perspective that gives students a framework for understanding past, present, and future issues in advertising communications. Advertising Social aspects United States. BUEsh Consumption (Economics) Social aspects United States. BUEsh Consumer behavior United States. BUEsh BUEsh COMAME October2018 Reading book Wolburg, Joyce Marie. 41859 ddc 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2018-10-31 Purchase 0 306.3 HOV 000043717 2025-07-15 00:00:00 NB 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2018-10-31 Purchase 0 306.3 HOV 000043718 2025-07-15 00:00:00 BB 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2018-10-31 Purchase 0 306.3 HOV 000043719 2025-07-15 00:00:00 BB