03440cam a22003495a 4500999001700000001000900017005001700026008004100043010001700084020003100101040003300132082002000165100002200185245015900207260004600366300004800412504005100460505033000511520159700841650003002438650005902468650004102527650003602568651001002604653002402614655001702638700004902655942000802704952012602712952012602838952012602964  c26913d268851658221820181030141830.0101216s2011    nyuaf  frb    001 0 eng d  a  2010052000  a9781616144296 (alk. paper)  aDLCbengcDLCdDLCdEG-ScBUE04a339.47bSAA2221 aSaad, Gad.94185114aThe consuming instinct :bwhat juicy burgers, Ferraris, pornography, and gift giving reveal about human nature /cby Gad Saad ; foreword by David M. Buss.  aAmherst, N.Y. :bPrometheus Books,c2011.  a374 p., [12] p. of plates :bill. ;c24 cm.  aIncludes bibliographical references and index.0 aConsumers : born and made -- I will survive -- Let's get it on -- We are family -- That's what friends are for -- Cultural products : fossils of the human mind -- Local versus global advertising -- Marketing hope by selling lies -- Darwinian rationale for consumer irrationality -- Darwin in the halls of the business school.  aWhat do all successful fast-food restaurants have in common? Why do men's testosterone levels rise when they drive a Ferrari or a Porsche? Why are women more likely to become compulsive shoppers and men more likely to become addicted to pornography? How does the fashion industry play on our innate need to belong? The answer to all of these questions is "the consuming instinct," the underlying evolutionary basis for most of our consumer behavior. In this book, the author, founder of the new field of evolutionary consumption, illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, he shows that innate evolutionary forces deeply influence the foods we eat, the gifts we offer, the cosmetics and clothing styles we choose to make ourselves more attractive to potential mates, and even the cultural products that stimulate our imaginations (such as art, music, and religion). This book demonstrates that most acts of consumption can be mapped onto four key Darwinian drives, namely, survival (we prefer foods high in calories); reproduction (we use products as sexual signals); kin selection (we naturally exchange gifts with family members); and reciprocal altruism (we enjoy offering gifts to close friends). The author further highlights the analogous behaviors that exist between human consumers and a wide range of animals. This work, which deals with the biological basis of human behavior and in what makes consumers tick, is of interest to marketing professionals, advertisers, psychology mavens, and consumers themselves.  7aConsumer behavior.2BUEsh 7aConsumption (Economics)xPsychological aspects.2BUEsh 7aConsumersxPsychology.2BUEsh933006 7aEvolutionary psychology.2BUEsh  2BUEsh  bCOMAMEcOctober2018  vReading book1 aDavid M. Buss,eauthor of introduction, etc.  2ddc  00102ddc40708BaccahaMAINbMAINc1STd2018-10-30ePurchaseg750.00l0o339.47 SAAp000043702r2025-07-15 00:00:00yNB  00102ddc40708BaccahaMAINbMAINc1STd2018-10-30ePurchaseg750.00l0o339.47 SAAp000043703r2025-07-15 00:00:00yBB  00102ddc40708BaccahaMAINbMAINc1STd2018-10-30ePurchaseg750.00l0o339.47 SAAp000043704r2025-07-15 00:00:00yBB