03026cam a22003135a 4500 26913 26885 16582218 20181030141830.0 101216s2011 nyuaf frb 001 0 eng d 2010052000 9781616144296 (alk. paper) DLC eng DLC DLC EG-ScBUE 339.47 SAA 22 Saad, Gad. 41851 The consuming instinct : what juicy burgers, Ferraris, pornography, and gift giving reveal about human nature / by Gad Saad ; foreword by David M. Buss. Amherst, N.Y. : Prometheus Books, 2011. 374 p., [12] p. of plates : ill. ; 24 cm. Includes bibliographical references and index. Consumers : born and made -- I will survive -- Let's get it on -- We are family -- That's what friends are for -- Cultural products : fossils of the human mind -- Local versus global advertising -- Marketing hope by selling lies -- Darwinian rationale for consumer irrationality -- Darwin in the halls of the business school. What do all successful fast-food restaurants have in common? Why do men's testosterone levels rise when they drive a Ferrari or a Porsche? Why are women more likely to become compulsive shoppers and men more likely to become addicted to pornography? How does the fashion industry play on our innate need to belong? The answer to all of these questions is "the consuming instinct," the underlying evolutionary basis for most of our consumer behavior. In this book, the author, founder of the new field of evolutionary consumption, illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, he shows that innate evolutionary forces deeply influence the foods we eat, the gifts we offer, the cosmetics and clothing styles we choose to make ourselves more attractive to potential mates, and even the cultural products that stimulate our imaginations (such as art, music, and religion). This book demonstrates that most acts of consumption can be mapped onto four key Darwinian drives, namely, survival (we prefer foods high in calories); reproduction (we use products as sexual signals); kin selection (we naturally exchange gifts with family members); and reciprocal altruism (we enjoy offering gifts to close friends). The author further highlights the analogous behaviors that exist between human consumers and a wide range of animals. This work, which deals with the biological basis of human behavior and in what makes consumers tick, is of interest to marketing professionals, advertisers, psychology mavens, and consumers themselves. Consumer behavior. BUEsh Consumption (Economics) Psychological aspects. BUEsh Consumers Psychology. BUEsh 33006 Evolutionary psychology. BUEsh BUEsh COMAME October2018 Reading book David M. Buss, author of introduction, etc. ddc 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2018-10-30 Purchase 750.00 0 339.47 SAA 000043702 2025-07-15 00:00:00 NB 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2018-10-30 Purchase 750.00 0 339.47 SAA 000043703 2025-07-15 00:00:00 BB 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2018-10-30 Purchase 750.00 0 339.47 SAA 000043704 2025-07-15 00:00:00 BB