02726cam a22003975a 45000010009000000050017000090080041000260100017000670200015000840200018000990350018001170350020001350350024001550400080001790820022002591000020002812450081003012500012003822600057003943000037004515000185004885040041006735201060007146500030017746500022018046500025018266500026018516510010018776530020018876550024019079420008019319990017019399520132019569520120020889520120022081914014720180508121756.0160617t2017    njua   frb    001 0 eng d  a  2016945007  a0134308921  a9780134308920  a(DLC)19140147  a(DLC)2016945007  a(OCoLC)ocn927383732  aYDXCPbengcYDXCPdBTCTAdOCLCQdTOHdBDXdCCPLGdZACdNZWPMdDLCdEG-ScBUE04a658.8342bSOR2221 aSorensen, Herb.10aInside the mind of the shopper :bthe science of retailing /cHerb Sorensen.  a2nd ed.  aOld Tappan, N.J. :bPearson Education Inc.,cc.2017.  axxxiii, 283 p. :bill. ;c24 cm.  a"with Mark Heckman, Accelerated Merchandising, and James Sorensen, Kantar Retail ; study questions by Svetlana Bogomolova, Ehrenberg-Bass Institute of Univ. So. Australia."-- C. T.  aIncludes bibliographical references.  a"The book uncovers the truth about the retail shopper and rips away the myths and mistakes that lead retailers to miss their greatest opportunities. Sorensen analyzes consumer behavior--how shoppers make buying decisions as they move through supermarkets and other retail stores--and presents powerful, tested strategies for designing more effective stores, improving merchandising, and driving double-digit sales increases. He identifies simple interventions that can have dramatic sales effects, and shows why many common strategies simply don't work. You'll learn how to appeal to the 'quick trip' shopper; make the most of all three 'moments of truth'; understand consumers' powerful in-store migration patterns; improve collaboration between manufacturers and retailers; learn the lessons of Stew Leonard's and other innovators; and much more. Then, Sorensen presents revealing interviews with several leading in-store retail experts, including crucial insights on using technology and retailing to multicultural communities."--Provided by publisher. 7aConsumer behavior.2BUEsh 7aMarketing.2BUEsh 7aRetail trade.2BUEsh 7aMerchandising.2BUEsh  2BUEsh  bBUSADMcMay2018  vReading book934232  2ddc  c26662d26634  00102ddc40708BaccahaMAINbMAINc1STd2018-05-08ePurchasel2o658.8342 SORp000043385r2025-07-15 00:00:00s2024-08-11yBB  00102ddc40708BaccahaMAINbMAINc1STd2018-05-08ePurchasel0o658.8342 SORp000043386r2025-07-15 00:00:00yBB  00102ddc40708BaccahaMAINbMAINc1STd2018-05-08ePurchasel0o658.8342 SORp000043387r2025-07-15 00:00:00yBB