02318cam a22003615a 4500 19140147 20180508121756.0 160617t2017 njua frb 001 0 eng d 2016945007 0134308921 9780134308920 (DLC)19140147 (DLC)2016945007 (OCoLC)ocn927383732 YDXCP eng YDXCP BTCTA OCLCQ TOH BDX CCPLG ZAC NZWPM DLC EG-ScBUE 658.8342 SOR 22 Sorensen, Herb. Inside the mind of the shopper : the science of retailing / Herb Sorensen. 2nd ed. Old Tappan, N.J. : Pearson Education Inc., c.2017. xxxiii, 283 p. : ill. ; 24 cm. "with Mark Heckman, Accelerated Merchandising, and James Sorensen, Kantar Retail ; study questions by Svetlana Bogomolova, Ehrenberg-Bass Institute of Univ. So. Australia."-- C. T. Includes bibliographical references. "The book uncovers the truth about the retail shopper and rips away the myths and mistakes that lead retailers to miss their greatest opportunities. Sorensen analyzes consumer behavior--how shoppers make buying decisions as they move through supermarkets and other retail stores--and presents powerful, tested strategies for designing more effective stores, improving merchandising, and driving double-digit sales increases. He identifies simple interventions that can have dramatic sales effects, and shows why many common strategies simply don't work. You'll learn how to appeal to the 'quick trip' shopper; make the most of all three 'moments of truth'; understand consumers' powerful in-store migration patterns; improve collaboration between manufacturers and retailers; learn the lessons of Stew Leonard's and other innovators; and much more. Then, Sorensen presents revealing interviews with several leading in-store retail experts, including crucial insights on using technology and retailing to multicultural communities."--Provided by publisher. Consumer behavior. BUEsh Marketing. BUEsh Retail trade. BUEsh Merchandising. BUEsh BUEsh BUSADM May2018 Reading book 34232 ddc 26662 26634 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2018-05-08 Purchase 2 658.8342 SOR 000043385 2025-07-15 00:00:00 2024-08-11 BB 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2018-05-08 Purchase 0 658.8342 SOR 000043386 2025-07-15 00:00:00 BB 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2018-05-08 Purchase 0 658.8342 SOR 000043387 2025-07-15 00:00:00 BB