02104cam a22002775a 4500 15889539 20180423121910.0 090901s2010 enk frb f001 0 eng d 9780521726900 0521726905 DLC DLC BWK CDX C#P UKM BWKUK YDXCP DLC EG-ScBUE eng 658.827 22 KOR Kornberger, Martin, 1974- Brand society : how brands transform management and lifestyle / Martin Kornberger. Cambridge ; New York : Cambridge University Press, 2010. xx, 308 p. ; 25 cm. Includes bibliographical references and index. Brands and branding -- Introduction: The brand society -- Making sense of brands -- The making of brands -- How brands transform management -- Identity -- Culture -- Innovation -- How brands transform lifestyle -- Politics -- Ethics -- Aesthetics. "Think Coca-Cola. Think iPod. Think Nike. Think Google. Each of these names represents a successful product or service but, more importantly, they are all successful brands. Most attempts to explain the role of brands focus on brands either as management tools (managerial perspective) or as symptoms of consumerism (sociological perspective). In Brand Society, Martin Kornberger combines these perspectives to show how brands have the power to transform both the organizations that develop them and the lifestyles of the individuals who consume them. This holistic approach shows how brands function as a medium between producers and consumers in a way that is rapidly transforming our economy and society. Using an array of practical case studies from a diverse set of organizations, this book provides a fascinating account of the way in which brands influence the lives of individuals and the organizations they work in"--Provided by publisher. Brand name products. BUEsh 36669 Brand name products Management. BUEsh 10060 Popular culture. BUEsh BUEsh GGEN April2018 ddc 26567 26539 0 0 ddc 0 0 MAIN MAIN 1ST 2018-04-23 0 658.827 KOR 000047648 2025-07-15 00:00:00 BB