TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Principles of marketing
SN  - 0131212761
U1  - 658.8 22
PY  - 2004///
CY  - Upper Saddle River, NJ
PB  - Pearson / Prentice Hall
KW  - Marketing
KW  - BUEsh
KW  - COMAME
KW  - April2018
N1  - Includes bibliographical references and index
ER  -