01377cam a22002895a 4500 17673243 20180327114852.0 130326s2014 enka frb 001 0 eng d 2013010934 9780132953443 0132953447 DLC eng DLC DLC EG-ScBUE 658.872 STR 22 Strauss, Judy. 32526 E-marketing / Judy Strauss, Raymond Frost. 7th ed. Abingdon ; New York : Routledge / Taylor & Francis Group, 2014. xvi, 480 p. : ill. ; 24 cm. Includes bibliographical references and index. Past, present, and future -- Strategic e-marketing and performance metrics -- The e-marketing plan -- Global e-marketing 3.0 -- Ethical and legal issues -- E-marketing research -- Consumer behavior online -- Segmentation, targeting, differentiation, and positioning strategies -- Product : the online offer -- Price : the online value -- The internet for distribution -- E-marketing communication : owned media -- E-marketing communication : paid media -- E-marketing communication : earned media -- Customer relationship management. Internet marketing. BUEsh BUEsh BUSADM March2018 Text book 33728 Frost, Raymond. 32528 ddc 26427 26399 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2018-03-27 Purchase 1 33 658.872 STR 000043095 2025-07-15 00:00:00 2022-11-28 BB 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2018-03-27 Purchase 1 3 658.872 STR 000043096 2025-07-15 00:00:00 2019-02-17 NB 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2018-03-27 Purchase 3 658.872 STR 000043097 2025-07-15 00:00:00 2022-11-28 BB 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2018-03-27 Purchase 3 2 658.872 STR 000043098 2025-07-15 00:00:00 2022-09-29 BB