<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00990cam a22002775a 4500</leader>
  <controlfield tag="001">011303812</controlfield>
  <controlfield tag="005">20201128024249.0</controlfield>
  <controlfield tag="008">010514s2000    enka   frb    001 0 eng d</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">0139229647</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9780139229640</subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
    <subfield code="a">UkOxU</subfield>
    <subfield code="d">Uk</subfield>
    <subfield code="d">EG-ScBUE</subfield>
    <subfield code="b">eng</subfield>
  </datafield>
  <datafield tag="082" ind1="0" ind2="4">
    <subfield code="2">22</subfield>
    <subfield code="a">658.83</subfield>
    <subfield code="b">MAL</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2=" ">
    <subfield code="a">Malhotra, Naresh K.</subfield>
    <subfield code="9">20889</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="0">
    <subfield code="a">Marketing research :</subfield>
    <subfield code="b">an applied approach /</subfield>
    <subfield code="c">Naresh Malhotra, David Birks.</subfield>
  </datafield>
  <datafield tag="250" ind1=" " ind2=" ">
    <subfield code="a">European ed.</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">Harlow :</subfield>
    <subfield code="b">Pearson Education / Prentice Hall,</subfield>
    <subfield code="c">2000.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">xvi, 736 p. :</subfield>
    <subfield code="b">ill. ;</subfield>
    <subfield code="c">27 cm. +</subfield>
    <subfield code="e">CD-ROM (4 3/4 in.)</subfield>
  </datafield>
  <datafield tag="490" ind1="0" ind2=" ">
    <subfield code="a">Prentice Hall international editions</subfield>
  </datafield>
  <datafield tag="500" ind1=" " ind2=" ">
    <subfield code="a">Original 3rd ed. entitled: Marketing research : an applied orientation.</subfield>
  </datafield>
  <datafield tag="504" ind1=" " ind2=" ">
    <subfield code="a">Includes bibliographical references and index.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="7">
    <subfield code="a">Marketing research.</subfield>
    <subfield code="2">BUEsh</subfield>
    <subfield code="9">20890</subfield>
  </datafield>
  <datafield tag="653" ind1=" " ind2=" ">
    <subfield code="b">BUSADM</subfield>
    <subfield code="c">March2018</subfield>
  </datafield>
  <datafield tag="690" ind1="7" ind2=" ">
    <subfield code="a">Management and Business Studies</subfield>
    <subfield code="2">blcoll</subfield>
  </datafield>
  <datafield tag="700" ind1="1" ind2=" ">
    <subfield code="a">Birks, David F.</subfield>
    <subfield code="9">1896</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="2">ddc</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">26250</subfield>
    <subfield code="d">26222</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">ddc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="a">MAIN</subfield>
    <subfield code="b">MAIN</subfield>
    <subfield code="c">1ST</subfield>
    <subfield code="d">2018-03-06</subfield>
    <subfield code="l">1</subfield>
    <subfield code="m">6</subfield>
    <subfield code="o">658.83 MAL</subfield>
    <subfield code="p">000047353</subfield>
    <subfield code="r">2025-07-15 00:00:00</subfield>
    <subfield code="s">2018-11-21</subfield>
    <subfield code="y">BB</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">ddc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="a">MAIN</subfield>
    <subfield code="b">MAIN</subfield>
    <subfield code="c">1ST</subfield>
    <subfield code="d">2018-03-06</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">658.83 MAL</subfield>
    <subfield code="p">000047356</subfield>
    <subfield code="r">2022-08-24 00:00:00</subfield>
    <subfield code="y">CDVDWBB</subfield>
  </datafield>
</record>
