02536cam a22003615a 4500001001400000003000400014005001700018008004100035020001800076020001500094040008800109082002100197100002600218245015700244260004600401300003300447490003800480504005100518520096600569650004201535650003601577650003601613650005301649650003901702651001001741653002801751700003301779856011101812856011001923942000802033999001702041952011602058ssj0000621193OSt20180305124159.0140808s2011    nyua    sb    001 0 eng d  a9781606492413  a1606492411  aBTCTAbengcBTCTAdYDXCPdBUFdSINLBdBWXdS4SdOCLCFdOCLCQdDLCdWaSeSSdEG-ScBUE04222a658.575bSAN1 aSanders, G. Lawrence.10aDeveloping new products and services :blearning, differentiation and innovation /cG. Lawrence Sanders ; with contributions by ron Huefner ... [et al.]  aNew York :bBusiness Expert Press,c2011.  axx, 340 p. :bill. ;c23 cm.0 aThe marketing research collection  aIncludes bibliographical references and index.8 aAnnotationbThis book will focus on the up-front activities required for product and service differentiation, the learning methodologies that contribute to arriving at that differentiation, and the role that technology plays in implementing the process. The book will show how technology factors into such entrepreneurial activities as engaging in business planning and utilizing creativity and innovation, and how creative innovation, in turn, is achieved and enhanced through an understanding of two different modes of learning: "learning about" and "learning by doing". A successful product introduction depends on an efficient supply chain, a strong brand, and the ability of a manufacturer or provider to differentiate it successfully in the marketplace. New Product and Services Development demonstrates how differentiation, this last critical component, can be secured by the strategic use of technology and by engaging in two key learning methodologies. 7aNew productsxManagement2BUEsh98833 7aNew productsxMarketing.2BUEsh 7aProduct differentiation.2BUEsh 7aCreative ability in businessxManagement.2BUEsh 7aMarketingxDecision making.2BUEsh  2BUEsh  bGGENbBUSADMcMarch20181 aHuefner, Ronald J.,eeditor.40aBLOOMINGTONuhttp://KG6EK7CQ2B.search.serialssolutions.com/?V=1.0&L=KG6EK7CQ2B&S=JCs&C=TC0000621193&T=marc40aFORT WAYNEuhttp://WA7CA4KH8D.search.serialssolutions.com/?V=1.0&L=WA7CA4KH8D&S=JCs&C=TC0000621193&T=marc  2ddc  c26232d26204  00102ddc4070aMAINbMAINc1STd2018-03-05l2m3o658.575 SANp000047337r2025-07-15 00:00:00s2023-07-09yBB