02408cam a22003495a 4500 ssj0000621193 OSt 20180305124159.0 140808s2011 nyua sb 001 0 eng d 9781606492413 1606492411 BTCTA eng BTCTA YDXCP BUF SINLB BWX S4S OCLCF OCLCQ DLC WaSeSS EG-ScBUE 22 658.575 SAN Sanders, G. Lawrence. Developing new products and services : learning, differentiation and innovation / G. Lawrence Sanders ; with contributions by ron Huefner ... [et al.] New York : Business Expert Press, 2011. xx, 340 p. : ill. ; 23 cm. The marketing research collection Includes bibliographical references and index. Annotation This book will focus on the up-front activities required for product and service differentiation, the learning methodologies that contribute to arriving at that differentiation, and the role that technology plays in implementing the process. The book will show how technology factors into such entrepreneurial activities as engaging in business planning and utilizing creativity and innovation, and how creative innovation, in turn, is achieved and enhanced through an understanding of two different modes of learning: "learning about" and "learning by doing". A successful product introduction depends on an efficient supply chain, a strong brand, and the ability of a manufacturer or provider to differentiate it successfully in the marketplace. New Product and Services Development demonstrates how differentiation, this last critical component, can be secured by the strategic use of technology and by engaging in two key learning methodologies. New products Management BUEsh 8833 New products Marketing. BUEsh Product differentiation. BUEsh Creative ability in business Management. BUEsh Marketing Decision making. BUEsh BUEsh GGEN BUSADM March2018 Huefner, Ronald J., editor. BLOOMINGTON http://KG6EK7CQ2B.search.serialssolutions.com/?V=1.0&L=KG6EK7CQ2B&S=JCs&C=TC0000621193&T=marc FORT WAYNE http://WA7CA4KH8D.search.serialssolutions.com/?V=1.0&L=WA7CA4KH8D&S=JCs&C=TC0000621193&T=marc ddc 26232 26204 0 0 ddc 0 0 MAIN MAIN 1ST 2018-03-05 2 3 658.575 SAN 000047337 2025-07-15 00:00:00 2023-07-09 BB