01003cam a22002655a 4500 18532937 20171228125704.0 150313t2015 njua frb 001 0 eng d 0134193822 9780134193823 YDXCP eng YDXCP OCLCQ BTCTA BDX OCLCQ TXA DLC EG-ScBUE 22 658.827 LIG Light, Larry. New brand leadership : managing at the intersection of globalization, localization and personalization / Larry Light, Joan Kiddon. Managing at the intersection of globalization, localization and personalization Old Tappan : Pearson Education, 2015. xii, 226 p. : ill. ; 24 cm. Includes bibliographical references and index. Branding (Marketing) Management. BUEsh Advertising Management. BUEsh 12769 BUEsh GGEN BUSADM December2017 Kiddon, Joan, 1949- ddc 25832 25804 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2017-12-28 Purchase 320.00 2 14 658.827 LIG 000047062 2025-07-15 00:00:00 2021-09-06 BB 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2017-12-28 Purchase 0 658.827 LIG 000047063 2025-07-15 00:00:00 BB 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2017-12-28 Purchase 1 4 658.827 LIG 000047064 2025-07-15 00:00:00 2024-03-06 BB