00955cam a22002415a 45000010009000000050017000090080041000260200025000670400033000920820021001251000021001462450052001672600058002193000041002775040041003185050091003596500039004506530039004897000018005289420008005469990017005549520142005711635089220171123102422.0100727s2016    enka   frb    000 0 eng d  a9780195596267 (v. 2)  aUKMbengcUKMdDLCdEG-ScBUE04a658.827bROM2221 aRomaniuk, Jenni.10aHow brands grow /cJenni Romaniuk, Byron Sharp.  aOxford ;aNew York :bOxford University Press,c2016.  av. 2 (xiv ,233 p.) :bill. ;c23 cm.  aIncludes bibliographical references.2 av. 2. Including emerging markets, services and durables, new brands and luxury brands. 7aBranding (Marketing)2BUEsh910059  bBUSADMbBUSECObGGENcNovember20171 aSharp, Byron.  2ddc  c25648d25620  00102ddc40708BaccahaMAINbMAINc1STd2017-11-23ePurchaseg750.00l1m7o658.827 ROMp000042548r2025-07-15 00:00:00s2017-11-23yBB