TY  - BOOK
AU  - Romaniuk,Jenni
AU  - Sharp,Byron
TI  - How brands grow
SN  - 9780195596267 (v. 2)
U1  - 658.827 22
PY  - 2016///
CY  - Oxford, New York
PB  - Oxford University Press
KW  - Branding (Marketing)
KW  - BUEsh
KW  - BUSADM
KW  - BUSECO
KW  - GGEN
KW  - November2017
N1  - Includes bibliographical references; v. 2. Including emerging markets, services and durables, new brands and luxury brands
ER  -