TY  - BOOK
AU  - Johansson,Johny K.
TI  - Contemporary brand management
SN  - 9781452242873 (pbk.)
U1  - 658.827 22
PY  - 2015///
CY  - Thousand Oaks
PB  - SAGE Publications
KW  - Branding (Marketing)
KW  - Management
KW  - BUEsh
KW  - Strategic planning
KW  - BUSADM
KW  - November2017
KW  - Reading book
N1  - Includes bibliographical references and index; Branding fundamentals -- How brands work -- Brand equity and brand value -- Brand positioning -- Building a new brand -- Branding strategies -- Managing an established brand -- Brand extension -- International brand expansion -- Brand acquisition and portfolios -- New branding applications -- Summary and new extensions -- References
ER  -