TY  - BOOK
AU  - Wood,Marian Burk
TI  - Essential guide to marketing planning
SN  - 9781292117522
U1  - 658.802 22
PY  - 2017///
CY  - Harlow
PB  - Pearson Education Limited
KW  - Marketing
KW  - Planning
KW  - BUEsh
KW  - BUSADM
KW  - October2017
KW  - Reading book
N1  - Includes bibliographical references and index
ER  -