01162nac a22002771u 4500 2004065642 0072961945 (alk. paper) 0071244964 658.8 Z372 2465 2465 Zeithaml, Valarie A. Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. 4th ed. Boston : McGraw-Hill/Irwin,2006 2006. xxvii, 708 p. : ill., map ; 27 cm. Includes bibliographical references and index. Service industries Marketing. Customer services. Marketing. Bitner, Mary Jo. Gremler, Dwayne D. Publisher description http://www.loc.gov/catdir/enhancements/fy0619/2004065642-d.html Table of contents only http://www.loc.gov/catdir/enhancements/fy0619/2004065642-t.html BB 658.8Z372 2465 2465 0 0 ddc 0 0 MAIN MAIN 1ST 2007-02-21 purchase 205.00 10 47 658.8 ZEI 000001660 2025-07-15 00:00:00 2020-02-17 256.25 BB