TY  - GEN
AU  - Hair, Joseph F.              
AU  - Bush,Robert P.
AU  - Ortinau,David J.
TI  - Marketing Research: Within a Changing Information Environment 
T2  - McGraw-Hill/Irwin Series in Marketing
SN  - 0071151192 
U1  - 658.83 22
PY  - 2003///
CY  - Boston
PB  - McGraw-Hill/Irwin, 2003
KW  - Marketing research
KW  - Bus
N1  - Includes bibliographical references (p. 687-698) and indexes
ER  -