00786nac a22002171u 4500010001700000020001500017082001600032090001500048100003400063245009900097246006800196250001200264260006000276300001100336650003200347650001700379700001900396942001800415999001500433952012000448  a  2005053527  a013186622200a659.1bC626  c2439d2439  aClow, Kenneth E.             10aIntegrated advertising, promotion & marketing communications /cKenneth E. Clow, Donald Baack.3 aIntegrated advertising, promotion, and marketing communications  a3rd ed.  aUpper Saddle River, NJ :bPearson Prentice Hall,c2007.  ap. cm. 0aCommunication in marketing. 0aAdvertising.1 aBaack, Donald.  cBBk659.1C626  c2439d2439  00104070aMAINbMAINc1STd2007-02-20ePurchasel9m46o659.1 CLOp000001871r2025-07-15 00:00:00s2020-01-26yBB