01880nac a22002891u 4500010001700000020002800017020001800045035002300063082001200086090001500098100003400113245009500147246002300242260006300265300003600328490003200364504005100396505075500447650004001202650004901242710002901291830004001320856007801360942001601438999001501454952012101469  a  2005020520  a1591397626 (alk. paper)  a9781591397625  a(OCoLC)ocm6115145300a658.802  c2435d2435  a20080729                     00aHarvard business essentials :bmarketer's toolkit : the 10 strategies you need to succeed.30aMarketer's toolkit  aBoston, Mass. :bHarvard Business School Press,2006c2006.  axviii, 230 p. :bill. ;c24 cm.1 aHarvard business essentials  aIncludes bibliographical references and index.0 aMarketing strategy : how it fits with business strategy -- Creating a marketing plan : an overview -- Market research : listen and learn -- Market customization : segmentation, targeting, and positioning -- Competitor analysis : understand your opponents -- Branding : differentiation that customers value -- The right customers : acquisition, retention, and development -- Developing new products and services : the marketer's role -- Pricing it right : strategies, applications, and pitfalls -- Integrated marketing communications : creativity, consistency, and effective resource allocation -- Interactive marketing : new channel, new challenge -- Marketing across borders : its a big, big world -- The future of marketing : tomorrow's challenges. 0aMarketingvHandbooks, manuals, etc. 0aStrategic planningvHandbooks, manuals, etc.2 aHarvard Business School. 0aHarvard business essentials series.413Table of contentsuhttp://www.loc.gov/catdir/toc/ecip0516/2005020520.html  cBBk658.802  c2435d2435  00104070aMAINbMAINc1STd2007-02-20ePurchasel2m1o658.802 HARp000001675q2007-05-09r2007-05-02 00:00:00yBB