01905nac a22002891u 4500 2005020520 1591397626 (alk. paper) 9781591397625 (OCoLC)ocm61151453 658.802 2435 2435 20080729 Harvard business essentials : marketer's toolkit : the 10 strategies you need to succeed. Marketer's toolkit Boston, Mass. : Harvard Business School Press,2006 2006. xviii, 230 p. : ill. ; 24 cm. Harvard business essentials Includes bibliographical references and index. Marketing strategy : how it fits with business strategy -- Creating a marketing plan : an overview -- Market research : listen and learn -- Market customization : segmentation, targeting, and positioning -- Competitor analysis : understand your opponents -- Branding : differentiation that customers value -- The right customers : acquisition, retention, and development -- Developing new products and services : the marketer's role -- Pricing it right : strategies, applications, and pitfalls -- Integrated marketing communications : creativity, consistency, and effective resource allocation -- Interactive marketing : new channel, new challenge -- Marketing across borders : its a big, big world -- The future of marketing : tomorrow's challenges. Marketing Handbooks, manuals, etc. Strategic planning Handbooks, manuals, etc. Harvard Business School. Harvard business essentials series. Table of contents http://www.loc.gov/catdir/toc/ecip0516/2005020520.html BB 658.802 2435 2435 0 0 0 0 MAIN MAIN 1ST 2007-02-20 Purchase 2 1 658.802 HAR 000001675 2007-05-09 2007-05-02 00:00:00 BB