01466cam a22002535a 4500 18338122 20161208143328.0 141017t2015 si a frb 001 0 eng d 9789814678575 DLC eng DLC DLC EG-ScBUE 658.83 22 CHA Charan, Ashok. Marketing analytics : a practitioner's guide to marketing analytics and research methods / Ashok Charan. Singapore : World Scientific, c.2015. xxiv, 694 p. : ill. ; 23 cm. Includes indexes. Bibliography : p. 675-680. Brand -- Brand and brand image -- Segmentation -- Brand equity -- Consumer -- Qualitative research -- Quantitative research -- Customer satisfaction and customer value -- Consumer panels -- Consumer analytics and big data -- Product -- New product development -- Product design -- Product validation -- Advertising -- How advertising works -- New media -- Digital marketing -- Advertising research -- Price and promotion -- Price -- Promotion -- Market mix modelling -- Retail -- Retail tracking -- Retail analytics -- Sales and distribution -- Category management -- References -- Subject index -- Company and product index -- People and place index. Marketing research Data processing. BUEsh 39345 Quantitative research. BUEsh 12353 BUEsh BUSADM December2016 ddc 23536 23508 0 0 ddc 0 0 Alahram MAIN MAIN 1ST 2016-12-08 Purchase 625.00 1 1 658.83 CHA 000040367 2025-07-15 00:00:00 2018-06-20 781.25 BB