03036cam a22003135a 4500 18081078 20201128024029.0 140325t2014 caua frb 001 0 eng d 9781609949648 DLC eng DLC DLC EG-ScBUE 22 658.4083 ZHE Zhexembayeva, Nadya. Overfished ocean strategy : powering up innovation for a resource-deprived world / Nadya Zhexembayeva. San Francisco : Berrett-Koehler Publishers, c.2014. vii, 195 p. : ill. ; 25 cm. Index : p. 189-194. Bibliography : p. 175-187. Machine generated contents note: Where Are the Fish? The New Competitive Reality -- The Death of Green...or Is Your Marriage Sustainable? -- The Overfished Ocean Strategy: Five Secrets That Make It Work -- One: From Line to Circle -- Two: From Vertical to Horizontal -- Three: From Growth to Growth -- Four: From Plan to Model -- Five: From Department to Mindset -- Conclusion: What Should Business Do. " We are living amidst a remarkable transformation. The linear, throwaway economy of today--in which we extract resources, create products, use them, and throw them away like a cheap plastic fork--is rapidly coming to a close. We are, simply put, running out of things to mine and places to trash. A new economy is being born, one that takes this line and turns it into a circle. Resource scarcity--the overfished ocean--is the reality virtually every company is swimming in. Those managers who deeply understand and master this shift will be able to turn the new reality into disruptive innovation and remarkable competitive advantage. Overfished Ocean Strategy offers five essential principles for developing products and services for this new reality. A business owner herself, Nadya Zhexembayeva fills the book with examples of companies that are already successfully navigating the overfished ocean. Unlike less-farsighted companies, they are not making "green" products as a sideline for a niche market but rather have made dealing with resource scarcity the central, driving force of their entire strategy. As these innovators ride ahead of the wave, new products, new business models, new markets, and new profits follow. You can join them, or you can be left standing on the shore"-- "Business is waking up to a global shortage of resources of every kind. Raw materials are running out, whether in Tokyo or Quito. While businesses have toyed with the idea of sustainability as a means to market to eco-minded consumers, this book shows that scarcity must become central to their thinking and the key driver of strategic innovation"-- Sustainable development. BUEsh 3569 Recycling (Waste, etc.) BUEsh 2023 Scarcity. BUEsh Green marketing. BUEsh Natural resources Management BUEsh 28504 BUEsh BUSBOL November2016 ddc 23399 23371 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2016-11-30 Purchase 224.00 3644 0 658.4083 ZHE 000040161 2025-07-15 00:00:00 280.00 BB