01816cam a22003495a 4500 017366858 Uk 20161117122745.0 150511s2016 enka frb 001|0|eng|d GBB565161 bnb 017366858 Uk 9781292093635 (pbk.) 1292093633 (pbk.) StDuBDS eng StDuBDS EG-ScBUE 22 659.1 CLO Clow, Kenneth E. 19992 Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. 7th ed., global ed. Harlow, Essex : Pearson Education Limited, c.2016. 496 p. : col. ill. ; 28 cm. Indexes : p. 481-496. Bibliography : p. 465-480. pt. I. THE IMC FOUNDATION :1. Integrated Marketing Communications -- 2. Brand Management -- 3. Buyer Behaviors -- 4. The IMC Planning Process -- pt. II. IMC ADVERTISING TOOLS: 5. Advertising Campaign Management -- 6. Advertising Design -- 7. Traditional Media Channels -- pt. III. DIGITAL AND ALTERNATIVE MARKETING: 8. Digital Marketing -- 9. Social Media -- 10. Alternative Marketing -- pt. IV. IMC PROMOTIONAL TOOLS: 11. Database and Direct Response Marketing and Personal Selling -- 12. Sales Promotion -- 13. Public Relations and Sponsorship Programs -- pt. V. IMG ETHICS, REGULATION, AND EVALUATION: 14. Relations and Ethical Concerns -- 15. Evaluating an Integrated Marketing Program Wessam Communication in marketing. BUEsh 3309 Advertising. BUEsh 5632 BUEsh BUSADM November2016 Baack, Donald. 19995 Student access code inside www.pearsonmylab.com MyMarketing Lab ddc 22 659.1 CLO 23176 23148 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2016-11-17 Purchase 480.00 25840 3 3 659.1 CLO 000034480 2025-07-15 00:00:00 2019-10-21 600.00 BB