03556cam a22004215i 4500 18404539 EG-ScBUE 20230103104716.0 141212t2015 enka f d 001 0 eng d 9781472572714 DLC eng rda DLC DLC EG-ScBUE 741.6 22 AMB Ambrose, Gavin, author. Design thinking for visual communication / Gavin Ambrose, Paul Harris. Second edition. London ; New York : Fairchild Books / Bloomsbury Publishing PIc, [2015] c2015 192 pages : illustrations ; 23 cm. rdacontent text txt rdamedia unmediated n rdacarrier volume nc Basics design Includes index. Includes glossary. Machine generated contents note: -- IntroductionChapter one: Stages of ThinkingThe design process; Stage one - Define; Stage two - Research; Stage three - Ideate; Stage four - Prototype; Stage five - Select; Stage six - Implement; Stage seven - Learn; Industry view: NB Studio. Chapter two: ResearchIdentifying drivers; Information gathering; Target groups; Samples and feedback; Industry view: Tanner Christensen.Chapter three: Idea GenerationBasic design directions; Questions and answers; Themes of thinking; Inspiration and references; Brainstorming; Value; Inclusion; Sketching; Industry view: Planning Unit.Chapter four: RefinementThinking in images; Thinking in signs; Appropriation; Humor; Personification; Visual metaphors; Modification; Thinking in words; Type 'faces'; Thinking in shapes; Thinking in color; Thinking in technology; Industry view: Lavernia & CienfuegosChapter five: PrototypingDeveloping designs; 'Types' of prototype; Vocabulary; What do do if you get stuck; Industry view: Second Story.Chapter six: ImplementationFormat; Materials; Finishing; Media; Scale; Series/Continuity; Industry view: Design is Play.ExercisesGlossaryIndex. "How do you start a design project? How can you generate ideas and concepts in response to a design brief? How do other designers do it? This book will answer all these questions and more. Now in its second edition, the highly popular Design Thinking for Visual Communication identifies methods and thought processes used by designers in order to start the process that eventually leads to a finished piece of work. Step-by-step guidance for each part of the process is highlighted by real-life case studies, enabling the student to see teaching in practice. This focus on ideas and methods eschews an abstract, academic approach in favour of a useable approach to design as a problem-solving activity.The new edition now includes contributions from a broader international range of design practices and adds depth to existing case studies by looking in greater detail at some of the processes used"-- "An introductory guide to generating creative ideas and concepts for graphic designers"-- Graphic arts. BUEsh 40725 Graphic design (Typography) BUEsh Communication in architectural design. BUEsh 6954 Design Case studies. BUEsh 13287 BUEsh COMAME November2016 Reading book Harris, Paul, 1971- author. Revision of: Ambrose, Gavin. Design th!nking Lausanne : AVA Academia, c2010 Basics design ; 08 9782940411177 (OCoLC)429605144 ddc BB 23095 23067 0 0 ddc 0 0 Baccah MAIN MAIN 2ND 2016-11-13 Purchase 324.00 25144 4 47 741.6 AMB 000034735 2025-07-15 00:00:00 2023-10-02 405.00 2016-11-13 BB