00983cam a22002895a 4500 18241204 20161109150749.0 140725s2015 nyua frb 001 0 eng d 9780765640901 DLC eng DLC DLC EG-ScBUE 659.111 22 KEL Kelley, Larry D., 1955- Advertising media planning : a brand management approach / Larry D. Kelley, Donald W. Jugenheimer and Kim Bartel Sheehan. 4th ed. New York ; Oxon : Routledge / Taylor & Francis Group, 2015. viii, 351 p. : ill. ; 23 cm. Index : p. 331-348. Includes bibliographical references. Advertising media planning. BUEsh 12898 Brand name products. BUEsh 36669 Marketing. BUEsh 4499 BUEsh COMAME November2016 Sheehan, Kim. Jugenheimer, Donald W. ddc 23076 23048 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2016-11-09 Purchase 600.00 25144 0 659.111 KEL 000034765 2025-07-15 00:00:00 750.00 BB