02366cam a22003495a 4500001001000000003000400010005001700014008004100031020001600072020001900088040003600107082002100143100003000164245014300194260005200337300003400389500002500423504003100448505071500479520042301194590001101617650003801628650003801666650003201704651001001736653002301746653002401769653002501793942002501818999001701843952015601860016520302OSt20161102150258.0130930t2012    nyua   frb    001 0 eng d  a0071768297   a9780071768290   aStDuBDSbengcStDuBDSdEG-ScBUE04222a658.872bSPO1 aSponder, Marshall.93908510aSocial media analytics :beffective tools for building, interpreting, and using metrics /cMarshall Sponder ; foreword by Avinash Kaushik.  aNew York :bThe Mcgraw-Hill Companies,cc.2012.  axiv, 316 p. :bill. ;c23 cm.  aIndex : p. 307-316.
  aBibliography : p. 297-305.  aThe conundrum of social media: where's the ROI? -- Targeting your customers: using data to find your customer -- Tracking international: multicultural social media -- Online social intelligence: extracting signal from noise -- Friends, fans, and followers: determining their worth -- Influence: finding it and measuring it -- Scorecarding: collecting and understanding social media data -- Advanced social analytics: implementation and monitoring scorecards -- Going beyond monitoring: content creation and content tracking -- Monitoring tools and technologies: the limits of what we can collect -- Convergence: mashing up data from disparate sources -- Where we're going: the future of social media analytics.  a Practically overnight, social media has become a critical tool for every marketing objective from outreach and customer relations to branding and crisis management. For the most part, however, the data collected through social media is just that: data. It usually seems to hold little or no meaning on which to base business decisions. But the meaning is there if you're applying the right systems and know how to use  aWessam 7aInternet marketing.2BUEsh938532 7aMarketing research.2BUEsh920890 7aSocial media.2BUEsh932891  2BUEsh  bBUSADMcAugust2015  bBUSADMcJanuary2016  bBUSADMcNovember2016  2ddce22k658.872 SPO  c23008d22980  00102ddc40708BaccahaMAINbMAINc1STd2016-11-02ePurchaseg230.00h3640l2m6o658.872 SPOp000034499r2025-07-15 00:00:00s2022-01-12v287.50yBB